Portfolio 2026Series 01 | 4 case studies

emilio roque

product marketer & designer

Ten years of design, now focused on go-to-market and brand. I figure out why people want things, then make them want them.

Scroll down, then drag the pack open

The workSealed / 4 cards

SERIES 014 CARDS

case study pack

BOOSTER1 HOLO INSIDE

01 / 04

creator engineSR—01

the ambassador program

go-to-market

02 / 04

one system, many handsSR—02

the wrap up

campaign system

03 / 04

built soloSR—03

the rebrand

brand system

04 / 04

sealedSR—04

i'm feeling lucky

spec PMM concept

the full setpick a case study

Case study 01Go-to-market | 2025

the ambassador program

go-to-market

A creator-led content engine that turned open community participation into a monthly pipeline.

High score13.5KTop ambassador video, with engagement between 5% and 8%, often doubling chapter benchmarks.

Role: Social Media Analyst
Year: 2025
Client: ALPFA

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creator engine01Cover image

Case study 02Campaign system | 2025

the wrap up

campaign system

A modular end-of-year campaign that doubled posting volume without losing the audience.

High score6.24%Instagram engagement, up from 4.95% the year before, while posting volume more than doubled.

Role: Creative Lead
Year: 2025
Client: ALPFA

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one system, many hands02Cover image

Case study 03Brand system | 2024

the rebrand

brand system

A full chapter rebrand and marketing system, built solo after the team stepped down.

High score1,800+New followers: 800+ on Instagram and 1,000+ on LinkedIn, on a weekly cadence across four channels.

Role: Director of Marketing
Year: 2024
Client: ALPFA FIU

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built solo03Cover image

Case study 04Spec PMM | 2026

i'm feeling lucky

spec PMM concept

An unofficial concept: a blind-box line that gives Google's everyday apps a personality, launched in two waves.

High scoresoonPlaceholder. Fills in with real results after the LinkedIn launch.

Role: Concept, positioning, design
Year: 2026
Type: Spec project

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sealed04Cover image

AboutMiami, Florida

hi, i'm emilio

designer first, marketer always

I've been designing for about ten years, starting with freelance work long before marketing was my job. Now I sit where design and product marketing meet. Off the clock: photography, painting, and a desk full of collectibles.

Now: Digital Marketing Coordinator, ALPFA
Education: FIU '26, dual BBA in Marketing and Management, Summa Cum Laude
Certified: Adobe Illustrator and Photoshop
Looking for: Product marketing at a tech company

ContactOpen to PMM roles

thank you

reach out with any questions

emiliorock305@gmail.comlinkedin.com/in/emilio-roque